Missing Thorn Expands Non-Alcoholic Wine Availability Across Canada Amid Surging Demand
TL;DR
Missing Thorn's launch in Canada offers a competitive edge in the booming non-alcoholic wine market, projected to reach C$68 million by 2030, with premium, award-winning options.
Missing Thorn crafts non-alcoholic wines using traditional winemaking followed by low-temperature vacuum distillation to preserve flavor and aroma, offering a variety of vegan, gluten-free options.
Missing Thorn's expansion into Canada supports mindful drinking, providing sophisticated alcohol-free wine options that promote health and inclusivity in celebrations.
Discover Missing Thorn, the non-alcoholic wine praised by critics and Danny Meyer as a game-changer, now available in Canada with a unique distillation process.
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Missing Thorn, a Napa Valley-based non-alcoholic wine brand, has announced its official launch and expanded availability across Canada in response to the surging Canadian demand for sophisticated alcohol-free options. The Canadian non-alcoholic wine market is projected to reach C$68 million by 2030, reflecting significant consumer shift toward mindful drinking alternatives. The brand, co-founded by award-winning winemaker Aaron Pott and innovative vintner Stephanie Honig, partners with Scott Merwin and Ravenna Wine Imports for distribution throughout Canada.
The collection includes a Still Red, Still White, and Still Rosé, along with a Sparkling White and Sparkling Rosé, all natural, vegan, gluten-free, and low in calories. Each wine offers an expressive, expertly crafted experience for mindful drinkers, made from California-sourced grapes that undergo cutting-edge low-temperature vacuum distillation to preserve their character. Since its late 2024 debut, Missing Thorn has seen extraordinary consumer enthusiasm, achieving 300% growth in Q1 and Q2 2025.
Critical reception has been overwhelmingly positive, with The New York Times calling its still wines 'unicorns' and Food & Wine praising the Rosé as 'better than many.' Famed restaurateur Danny Meyer described Missing Thorn as a 'game-changer' in the non-alcoholic beverage space. Stephanie Honig, President and Co-Founder, expressed excitement about sharing Missing Thorn with Canada's wine lovers, while Aaron Pott, Co-Founder and Winemaker, emphasized the craftsmanship evident in each bottle.
Scott Merwin, Founder of Ravenna Wine Imports, highlighted the significant rise in demand for non-alcoholic beverages in Canada, with the category growing over 24% last year. For more information on the growing non-alcoholic wine market in Canada, refer to Allied Market Research. Missing Thorn wines are available immediately in Ontario through Ravenna Wine Imports and online, with further provincial rollout underway, positioned in the premium segment at approximately $25–$30 CAD per bottle.
Curated from 24-7 Press Release
