TOMY International to Launch Authentic Japanese Collectibles in North America Through Direct-to-Consumer Platform

TOMY International announced plans to introduce a curated selection of authentic Japanese collectibles to North American consumers through its TOMY PLUS direct-to-consumer platform. Beginning in March 2025, the company will offer a diverse range of products from its parent company, TOMY Company, Ltd., including popular brands such as ZOIDS, DIACLONE, and tomica LIMITED VINTAGE. This strategic initiative represents a significant expansion of TOMY's global retail presence and addresses the growing consumer interest in authentic Japanese collectible merchandise.

Morgan Weyl, Managing Director of Licensing & Global Development at TOMY International, emphasized the significance of this expansion, noting the high demand for authentic Japanese products. The partnership aims to bring cherished historical brands to a broader audience, providing fans and collectors with direct access to unique merchandise that was previously difficult to obtain in North American markets. This direct-to-consumer approach through the TOMY PLUS platform eliminates traditional retail barriers and creates a more streamlined purchasing experience for dedicated collectors.

The product lineup will feature T-SPARK-branded items and TOMY TEC collections, targeting enthusiasts in the United States and Canada. These specialized collections represent some of the most sought-after Japanese collectibles in the global market, with brands like ZOIDS and DIACLONE having established dedicated fan bases worldwide. By leveraging its established TOMY PLUS platform, the company seeks to create a more accessible pathway for consumers to acquire these specialized collectibles while maintaining the authenticity and quality that collectors expect from Japanese manufacturers.

This strategic move reflects TOMY International's commitment to global market expansion and meeting consumer interests in specialized product lines. The initiative demonstrates the growing international appeal of Japanese collectible brands and the company's ability to bridge cultural markets through targeted retail strategies. The March 2025 launch timeline allows TOMY International to properly establish distribution channels and inventory management systems to ensure North American consumers receive the same quality and authenticity as Japanese domestic market customers. This expansion represents a significant step in making historically significant Japanese collectible brands more accessible to international audiences while preserving their cultural authenticity and manufacturing standards.