Activate Games Brings Interactive Physical Gaming Experience to Regina with Grand Opening

Activate Games is set to open its first Regina location on August 21, 2024, marking a significant expansion for the company in Saskatchewan. To celebrate this new venue, Activate is offering free admission to visitors from August 21 to August 28, 2024, providing the local community with an opportunity to experience this innovative gaming concept firsthand. The Regina facility spans 12,989 square feet and features 12 different game rooms designed to deliver a full 75-minute interactive experience.

The gaming experience at Activate represents a revolutionary approach to entertainment by combining physical activity with interactive technology. Notable attractions include the Mega Grid with over 500 multi-activated tiles, the Strike game where players aim at beaming bullseyes, and a Laser room that simulates a modern-day spy experience. This unique blend of physical movement and gaming technology has contributed to the company's rapid growth, with Activate now operating 40 locations across the United States and Canada and serving a global player base exceeding 2.6 million people.

Adam Schmidt, Founder & CEO of Activate, expressed enthusiasm about the Regina expansion, highlighting the city's strong sense of community and enthusiasm for new experiences as ideal factors for the location. The Regina facility will utilize advanced electronic RFID wristbands that allow players to track their progress, accumulate points, advance through levels, and win prizes during gameplay. This technology-driven approach has been a key factor in the company's popularity, which has been amplified through viral TikTok videos showcasing the unique gaming experience.

The expansion into Regina is part of Activate's broader growth strategy that includes additional Canadian locations in Toronto Stockyards and Coquitlam, BC later this year. The company also plans to open new sites in the United States at Roosevelt Field in New York and Detroit, Michigan, while international expansion includes debuts in Dubai in Fall 2024 and the UK in 2025. This strategic growth demonstrates the strong market appetite for immersive, health-conscious entertainment options that combine physical activity with gaming technology.

For the Regina community, the arrival of Activate offers a new form of social entertainment that encourages physical activity while providing a unique gaming experience. The facility will operate Sunday through Thursday from 9:30 a.m. to 10:00 p.m., and Friday to Saturday from 9:30 a.m. to 11:00 p.m., accommodating various schedules for local residents and visitors. The company recommends that players wear activewear and indoor runners for optimal comfort during gameplay, with groups typically consisting of two to five players.

This expansion represents a significant milestone in the evolution of the entertainment industry, particularly in the realm of active gaming. By successfully merging physical activity with interactive technology, Activate is addressing the growing consumer demand for entertainment options that promote movement and social interaction. The company's substantial player base and rapid expansion indicate a strong market response to this innovative approach, potentially influencing broader industry trends and public health initiatives by demonstrating how entertainment can incorporate physical activity in appealing ways.