Activate Games Opens Cambridge Location, Expanding Active Entertainment Concept

Activate Games Inc. has announced the grand opening of its Cambridge, Ontario location on July 14, 2024, marking the company's fifth location in Ontario and solidifying its position as the fastest-growing entertainment concept worldwide. This expansion represents a significant development in the entertainment industry as the company continues to redefine leisure activities by blending physical activity with gaming. The Cambridge venue spans 11,258 square feet of gaming space with 11 different game rooms, offering a unique experience where each game lasts between 1-3 minutes and the full gaming experience spans 75 minutes.

The Cambridge location holds particular significance for co-founders Adam and Megan Schmidt, representing a return to the community where their entrepreneurial journey began. Adam Schmidt, CEO of Activate Games Inc., emphasized the strategic importance of this expansion, stating that it allows the company to reach more communities, create new jobs, and further solidify their presence as a leader in active gaming. Megan Schmidt described bringing Activate to the Waterloo Region as a dream come true and heartfelt return to their hometown, adding personal significance to this expansion.

This opening represents more than just another location in Activate's growing portfolio, which now includes 14 locations across Canada and 12 in the United States, with plans for international expansion into the UK, Ireland, and Dubai. The company's rapid growth signals a fundamental shift in the entertainment industry toward interactive, physically engaging experiences that could have far-reaching implications for traditional gaming and entertainment sectors. By addressing the growing demand for more engaging forms of entertainment, Activate is potentially impacting public health by encouraging more physical activity among gamers.

The new Cambridge venue at 42 Pinebush Rd, easily accessible from the ON-401, caters to a wide age range welcoming players aged 4 and older with extended weekend hours. Visitors are encouraged to wear activewear and indoor runners and complete the required waiver in advance. For those interested in learning more about the Activate experience or staying updated on the Cambridge grand opening, information is available on the Activate Cambridge website. The company's continued expansion creates new job opportunities in local communities while potentially inspiring further innovation in the entertainment and technology sectors.

As Activate Games continues to grow, it is pioneering a new category of entertainment that could reshape how people think about leisure activities and potentially contribute to more active lifestyles among patrons. The company's success demonstrates the viability of combining physical activity with gaming, suggesting a growing market for experiences that engage both mind and body. This expansion represents not just business growth but a broader cultural shift toward more interactive and health-conscious entertainment options that could influence the broader entertainment landscape for years to come.