The Great Greek Mediterranean Grill Announces Major Expansion Following Record Growth
TL;DR
The Great Greek Mediterranean Grill is expanding rapidly, opening new locations across the U.S. and internationally, surpassing 100 operational units by year-end.
The brand's success is driven by authentic, high-quality ingredients, freshly prepared dishes, and a staged dining experience that rivals full-service restaurants.
The Great Greek's growth reflects a consumer shift toward fresh, flavorful, and healthier dining options, contributing to a better dining landscape worldwide.
The Great Greek has been recognized as a standout franchise, ranking on various lists of smartest-growing brands, showcasing its impact on the industry.
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The Great Greek Mediterranean Grill is experiencing unprecedented growth, with 19 new restaurant openings in 2024 and ambitious plans to expand to 40 additional locations in 2025. The franchise saw a remarkable 46% surge in systemwide sales and more than doubled its restaurant footprint in just two years. This expansion comes as consumer preferences increasingly shift toward fresh, flavorful, and healthier dining options, positioning Mediterranean cuisine as a dominant force in the restaurant industry.
The brand's expansion strategy includes entering new markets such as Louisiana, North Carolina, and Wisconsin, while strengthening its presence in established states like Florida, California, and Texas. The company has also signed 27 franchise agreements and secured master licenses for Western Canada and Egypt, positioning itself for sustained domestic and international growth. This strategic approach allows The Great Greek Mediterranean Grill to capitalize on both emerging and mature markets while maintaining consistent quality across all locations.
President Bob Andersen attributed the success to the brand's commitment to high-quality Mediterranean cuisine and exceptional hospitality. The franchise, founded by a culinary-trained father and son team, offers an elevated fast-casual dining experience featuring authentic, freshly prepared Mediterranean dishes. In 2024, The Great Greek Mediterranean Grill reached $73 million in systemwide sales, demonstrating the financial viability of their business model and the strong consumer appeal of their offerings.
The brand has seen significant success in off-premises dining, with catering sales increasing by 43% and growing popularity through third-party delivery platforms. This diversification of revenue streams has proven crucial in today's evolving restaurant landscape, where consumers increasingly seek convenient dining options without compromising on quality. The franchise has gained industry recognition, ranking #15 on Franchise Times Fast & Serious list and being named a Top Mover & Shaker by Fast Casual for two consecutive years.
United Franchise Group CEO Ray Titus noted that the brand's growth reflects a broader consumer trend toward fresh, flavorful, and healthier dining options. With its focus on authentic recipes, high-quality ingredients, and an innovative dining concept, The Great Greek Mediterranean Grill is positioning itself as a leader in the fast-casual Mediterranean restaurant segment. The combination of strategic expansion, strong franchise partnerships, and alignment with evolving consumer preferences suggests continued success for the brand in the competitive restaurant industry.
Curated from 24-7 Press Release
